The economic development in modern industrial and service nations has led to an enormous increase in income and wealth. This of course motivates the modern buyer and investor to look for attractive, largely secure investments.

Of course, there is always a risk associated with every investment. There is no such thing as absolute security. To do this, there would have to be complete transparency around the world about all forms of value and investment. But that is theory. In practice, the markets have become very complex and completely unmanageable.

Gold has always played a special role of its own. In the years from 2001 to 2011 a steady rise in the gold price could be observed only interrupted by a slight decline after the economic crisis in 2008. This decline could be due to the fact that after the financial crisis many savings had to be dissolved because money was lost in other areas. After that, the price of an ounce of gold rose again from US $ 300 to US $ 1,800.


It is no longer possible to predict where the EURO will go. It will therefore become even more important to create a safety cushion, as all countries in the world do with their gold reserves. Especially in bad economic times, as we are experiencing in CORONA times around the world, far-sighted people are increasingly investing in gold reserves again.

Over 30% of Swiss citizens have invested their money in gold, choosing a safe haven to protect their money from inflation and other crises.